📄️ Values, personality and principles
Our values are the core Moodle beliefs and unify everything we do. Our personality is influenced by our values and describes the set of characteristics that we attribute to Moodle. Or, to put it another way, it's how we describe Moodle as if Moodle were a person. Understanding our brand personality is essential because it helps us connect more deeply to our brand identity and fosters brand loyalty.
📄️ Content principles
Our content principles help us understand and reinforce our personality, tone and voice. They also help us provide a consistent experience across all our products, services output and any other way we interact with people.
📄️ Who we are, who we aren't
When representing Moodle either as a team member or as part of our community, it's essential to reflect on who Moodle is and who we aren't. Avoid confrontation in our written, verbal, or other forms of communication.
📄️ Voice and tone
Our voice and tone are how we express ourselves.